A set of rules followed by a search engine, that determine how a page ranks in search results. In general, an algorithm is a process or a set of rules to be followed in calculations or other problem-solving operations.

Alt attribute

Alt (= alternative) text, added to an image tag to describe what it represents.

AMP – Accelerated Mobile Pages

They are web pages created with a special type of HTML, AMP HTML, which offers much better speed and performance. AMP was created by Google to compete with Facebook Instant Articles and Apple News. Starting in 2021, support for AMP is being discontinued in several...

Anchor text

Link text, i.e. the words that can be clicked to activate the link.