AMP – Accelerated Mobile Pages

They are web pages created with a special type of HTML, AMP HTML, which offers much better speed and performance. AMP was created by Google to compete with Facebook Instant Articles and Apple News. Starting in 2021, support for AMP is being discontinued in several...

Anchor text

Link text, i.e. the words that can be clicked to activate the link.

Backlink

Link within a site that leads to another website. From the receiver’s perspective, it’s a link that returns to it. Backlinks have less importance than before in SEO but still, remain an essential element in improving ranking.

Broken link

A link which generates a “404 – Not Found” error.

Canonical URL

URL that is used to determine which content is the primary content within a set of duplicate content.