AI for Content Marketing makes a big leap: GPT-4

AI for Content Marketing makes a big leap: GPT-4

ChatGPT and the other tools that have appeared on the web have the attention of all the people that deal with content in its various shapes… Now, there’s a new evolution in AI for content marketing. ChatGPT-4 is here and it has some new and interesting peculiarities:...
Link Building: Google Update detects spam activity

Link Building: Google Update detects spam activity

SpamBrain is now designed to neutralize the impact of link spam on search results. SpamBrain is Google’s system for spam prevention and is based on artificial intelligence. What does “link spam” mean? It’s linking a web page with the only goal...
What’s search intent and why is it important in SEO?

What’s search intent and why is it important in SEO?

Search intent is the reason why people perform a search In other words, search intent is the goal or purpose people have in mind when they enter a query into Google. The informational intent Someone might search for “how to change a car tire” with the...
Google Knowledge Graph turned ten: use it for SEO

Google Knowledge Graph turned ten: use it for SEO

A decade has passed since the introduction of Google Knowledge Graph in the SERP, and now we’re absolutely used to it. What is Google Knowledge Graph? Google Knowledge Graph is a knowledge graph which is a collection of structured knowledge about entities....
Helpful content update: “Get rid of trash”, says Google

Helpful content update: “Get rid of trash”, says Google

Here is an official text about the launch of a new update Google has just rolled out called “helpful content update”: https://developers.google.com/search/blog/2022/08/helpful-content-update “The helpful content update aims to better reward content...
SEO for Female Entrepreneurs: 4 actionable tips

SEO for Female Entrepreneurs: 4 actionable tips

­I love to think that SEO for female entrepreneurs done by a female SEO specialist has something extra: the awareness that comes from discovering that often you have to struggle a bit more to achieve the result you deserve.There are several reasons why many people...