NAP

Acronym for Name, Address and Phone number, which must be present throughout the site for local SEO activities.

Optimization

Improvement of a website according to the rules of SEO and in compliance with the parameters established by the algorithm of a search engine.

Page rank

It’s the score assigned to web pages by a search engine to determine their ranking.

Query

A search made by the user in a search engine.

Redirect

It consists to divert traffic from a web page/resource to another page/resource. It’s typical to use a redirect when a page is deleted or moved.