Schema

The markup that is used to mark structured data.

SEO

In brief, SEO (Search Engine Optimization) is a process used to enhance the visibility of a website or webpage by increasing its ranking in search engine results. It involves technical adjustments, content creation, and link building to improve relevance for search...

Teaser pack

Featured content box in the SERP that contains a map and the first three results related to local searches for restaurants and hotels.

Uptime

The amount of time when a website is properly online and has no errors due to server malfunctions.

Web crawler

A web crawler, also known as a “spider” or “bot,” is a program that automatically navigates through the internet by visiting websites and following links on those sites. The main purpose of a web crawler is to discover new and updated pages on...