Local search is important for every business, but it’s even more important for small businesses. Here’s why. Local SEO is the optimization for local search. It’s like a search engine standing side-by-side with Google’s main one: users get relevant results,...
Non – SEO strategy #1: Learn to read a SERP To know how a SERP works means a better understanding of the ways SEO strategies can influence search results Most people who lead a business and are just starting to consider optimizing their website, do not know how...
Google declared yesterday that Analytics 4 is replacing the previous version. Analytics 4 is going to be Google’s cross-platform Analytics solution. Universal Analytics, aka Google Analytics 3, will stop tracking July 1, 2023. Why? The new version has more...
How to speed up a web page without going crazy If you are willing to improve Core Web Vitals on WordPress (and webpage speed as well), wait a minute before migrating to another server that promised you miracles, or crashing your website trying to configure a caching...
What are Web Vitals? They are an assessment tool from Google that helps you give the best User Experience to the audience that uses Google to search the Web. The goal is to help users find sites that are easy to read and browse fast. They consist of several parameters...